PinnedHow I’m building a new StartUp to exit for $1.5 million in 12 monthsFollow along and join my journey, as I share my progress in publicAug 22, 2021Aug 22, 2021
Published inMasters of DTC — eCommerce Growth MarketingUsing Discount Codes As Lead Magnets in DTC eCommerce - Idea#1 of 53Discount codes and coupons have long been a staple marketing tactic for ecommerce brands to incentivize purchases and sales.Jan 19Jan 19
Published inMasters of DTC — eCommerce Growth MarketingUsing Blueprints For Lead Generation — Idea #4 of 53Offering a customizable blueprint is an effective lead generation approach for many brands.Jan 19Jan 19
Published inMasters of DTC — eCommerce Growth MarketingUsing Bootcamps For Lead Generation- Idea#5 of 53Hosting a multi-day virtual bootcamp is an intensive but effective lead magnet strategy for brands to establish expertise and authority.Jan 18Jan 18
Published inMasters of DTC — eCommerce Growth MarketingUsing Audits As a Tool for Lead Generation-Idea #9 of 53Offering a free audit makes for an effective lead magnet tactic for DTC companies. Audits analyze a prospect’s existing products, routines…Jan 17Jan 17
Published inMasters of DTC — eCommerce Growth MarketingUsing Assessments & Quiz To Collect First-Party Data - Idea #2 of 53Online quizzes and assessments are effective lead generation tools for ecommerce brands to engage prospects and collect contact…Jan 15Jan 15
Choosing Your Identity: An Exploration into Core ValuesToday, I invite you on a journey of introspection and self-discovery.Jul 20, 2023Jul 20, 2023
Published inMasters of DTC — eCommerce Growth MarketingWelcome to the 131 new founders, marketers, and practitioners of eCommerce, who have joined us…💬 In This Week’s Issue:Apr 27, 2023Apr 27, 2023
Published inInbound Marketing Labs ReportA Simple, Yet Power Primer on HubSpot’s Inbound Marketing MethodologySometimes, a primer is all you need to get startedDec 30, 2022Dec 30, 2022
Published inInbound Marketing Labs ReportWhat Kind of Marketing Agency / Business Do We Want To BeNon-Coercive, 100% Intent + Interest BasedNov 22, 2022Nov 22, 2022